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  • Conversion Optimization
    How Does the Bounced Visitor Rate Affect a Website’s Overall Success?

    Bounce rate affects every website in more ways than one, but what exactly is a bounce? A bounced visitor is one that has visited a website for a short period of time, and leaves quickly- mostly due to the failure … Continue reading

    Posted in Conversion Optimization | Leave a comment
    Developing An Effective Strategy for an E-mail Marketing Campaign

    As we all know, e-mail marketing can be an extremely effective strategy for staying inside the mind of your customers, and measures right up there with retargeting using PPC advertising.  But what most people don’t understand is how to run … Continue reading

    Posted in Content Creation & Planning, Conversion Optimization, E-mail Marketing | Leave a comment
    Mobile Advertising and What You’re Missing- Cash In Before The Good Days Are Over

    Smart phone technology really has taken off.  Smart phones have gotten cheaper, and as a result, their demand has exploded.  It is estimated that 60 million people now use smart phones.   Smart phone technology has been adopted so fast that … Continue reading

    Posted in Conversion Optimization, Pay Per Click Advertising, Web Design | Leave a comment
    Domain Names and Their Importance On Click Through Rate

    According to a recent study done by Microsoft, there is a lot more that determines your websites click through rate other than it’s position in the search results.  For years, SEO’s and their admirers thought simply by purchasing a domain … Continue reading

    Posted in Conversion Optimization, Search Engine Optimization | Leave a comment
    Videos For Sales And Conversion Rates

    Most website owners realize that videos are a great asset; however they are rarely implemented because of the perceived difficulty of creating them.  Producing professional looking videos for your website is not hard; many low cost outsourcing opportunities exist for … Continue reading

    Posted in Content Creation & Planning, Conversion Optimization | Leave a comment
    Optimizing Conversions From Organic Search Traffic

    Most people are afraid of optimizing a website that primarily gets its traffic from organic listings, and for good reason.  The process of changing a webpage’s content in order to increase your conversion rate can be detrimental to your search … Continue reading

    Posted in Conversion Optimization, Search Engine Optimization | Leave a comment
    Is Live Chat Right For Your Company?

    Most businesses that offer products for sale through their website can use live chat to increase conversions.  But, how do you know if live chat is right for your company based on the costs associated with it?  We are going … Continue reading

    Posted in Conversion Optimization, Ecommerce | Leave a comment
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