Google Display Advertising Network
Advertising on Google’s display network can be beneficial to your company if you’re looking to expand the scope of your marketing plan.
Display network advertising allows you to display your Google AdWords advertisements on the Google display network. What this means is that your Google AdWords ad will show up on any site in your niche that hosts Adsense advertisement blocks. Other websites in your niche that host Adsense ads allow you to host your ads there automatically upon your request to advertise on the display network from Google.
Display network advertising doesn’t perform as well as Google’s search network advertising, however is almost always considerably cheaper.
If you wish to test out display advertising to see if it works for your company, then we can help you setup a controlled campaign to experiment. With proper testing, we can help you find which networks of websites are actually converting for you, and focus your advertising efforts there.
If we find one particular website that has been working consistently well for your company, we can help negotiate a deal with that website’s owner directly to get you as many clicks as possible from that source. Testing of the display network advertising is key for your success.