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    How Small Business Is Missing The Adwords Boat– Adwords Not To Blame…

    If you the small business owner have already played the Google Adwords game, then you already probably speak out against it due to lack of attrition. Granted, AdWords does portray itself as a loser for most, however does not have to be… … Continue reading

    Posted in Pay Per Click Advertising | Leave a comment
    Adding Negative Keywords Intelligently To Save Money and Maximize Leads

    For those of you who run PPC campaigns for yourself, consider the use of adding negative keywords.  If you do not quite understand what a negative keyword is, then consider the clear definition from Google as referenced by their website…. … Continue reading

    Posted in Conversion Optimization, Pay Per Click Advertising | Leave a comment
    How To Save Money On PPC Clicks By Going The Extra Mile

    If you have any experience with Google PPC, you may know about the display network. If not, Google allows you the advertiser to advertise via any site on the web that hosts Google AdSense ads. Adsense ads come in a … Continue reading

    Posted in Conversion Optimization, Pay Per Click Advertising | Leave a comment
    How to Rank For Competitive Terms Without Having Any Pagerank

    How long have you been using Google’s search engine?  How many Google searches have you made so far this year?  Since Google can personalize and “improve” its search results with only small amounts of user search data, and as a … Continue reading

    Posted in Content Creation & Planning, Search Engine Optimization | Leave a comment
    How To Use Exact Match Anchor Text Without Getting Penalized

    How much do you know about anchor text?  Are you making sure to diversify anchor text via your linking campaigns?  Due to the most recent search engine algorithmic updates from Google, anchor text links pointing into your site are a … Continue reading

    Posted in Search Engine Optimization | Leave a comment
    How Does the Bounced Visitor Rate Affect a Website’s Overall Success?

    Bounce rate affects every website in more ways than one, but what exactly is a bounce? A bounced visitor is one that has visited a website for a short period of time, and leaves quickly- mostly due to the failure … Continue reading

    Posted in Conversion Optimization | Leave a comment
    Google Authorship and Your Blog- Why Should Google Trust You?

    If you are unaware of what ‘Google Authorship’ is and are an influential blogger, then you are certainly missing out.  Google has given web publishers a great reason to start using Google + if they haven’t already as great traffic … Continue reading

    Posted in Content Creation & Planning, Social Media | Leave a comment
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